Understanding Kajabi Pricing: A Detailed Guide

May 08 2025

Kajabi is a leading platform for creating and selling online courses, memberships, and digital products. Renowned for its all-in-one solution, it offers tools for course creation, marketing, sales, and community building. If you’re considering Kajabi for your online business, understanding its pricing structure is essential. This guide provides a detailed breakdown of Kajabi’s pricing plans, including monthly and yearly costs, features, limits, and any extras or add-ons, helping you make an informed decision.

Kajabi Pricing Plans

Kajabi offers four pricing plans designed for different stages of business growth: Kickstarter, Basic, Growth, and Creator. Each plan includes a robust set of features but varies in terms of limits and advanced capabilities. Below is a comprehensive overview of each plan, including costs, features, and limits. All plans offer a 20% discount when paid annually, and there are no hidden fees or revenue-sharing requirements.

1. Kickstarter Plan

  1. Monthly Cost: $89/mo
  2. Yearly Cost: Approximately $1,068 (20% discount for annual payment)
  3. Features and Limits:1 Website
  4. 1 Product + 1 Community
  5. 250 Contacts
  6. 7,500 Marketing Emails
  7. Unlimited Landing Pages
  8. Group Onboarding Call
  9. Kajabi AI
  10. Creator Studio
  11. Ideal For: Beginners or solopreneurs launching a single product with a small audience.

The Kickstarter Plan is the most affordable option, providing essential tools for those just starting their online business journey.

2. Basic Plan

  1. Monthly Cost: $149/mo
  2. Yearly Cost: Approximately $1,430 (20% discount)
  3. Features and Limits:1 Website
  4. 3 Products
  5. 10,000 Contacts
  6. Unlimited Marketing Emails
  7. Unlimited Landing Pages
  8. Group Onboarding Call
  9. Kajabi AI
  10. Creator Studio
  11. 3rd Party Integrations
  12. Custom Domain
  13. Ideal For: Small businesses with a few products and a growing contact list.

The Basic Plan offers more flexibility for creators expanding their offerings and audience.

3. Growth Plan

  1. Monthly Cost: $199/mo
  2. Yearly Cost: Approximately $1,910 (20% discount)
  3. Features and Limits:1 Website
  4. 15 Products
  5. 25,000 Contacts
  6. Unlimited Marketing Emails
  7. Unlimited Landing Pages
  8. Group Onboarding Call
  9. Kajabi AI
  10. Creator Studio
  11. 3rd Party Integrations
  12. 24/7 Support
  13. Additional Features (not fully specified)
  14. Ideal For: Scaling businesses with multiple products and larger audiences.

The Growth Plan is designed for entrepreneurs looking to expand their reach and streamline operations.

4. Creator Plan

  1. Monthly Cost: $399/mo
  2. Yearly Cost: Approximately $3,830 (20% discount)
  3. Features and Limits:3 Websites
  4. 100 Products
  5. 100,000 Contacts
  6. Unlimited Marketing Emails
  7. Unlimited Landing Pages
  8. Group Onboarding Call
  9. Kajabi AI
  10. Creator Studio
  11. 3rd Party Integrations
  12. 24/7 Support
  13. Custom Code Editor
  14. Affiliate Programs
  15. Custom Branding
  16. Multiple Admin Users
  17. Webhooks
  18. Special Access to Pro Plan Limits
  19. Branded Mobile App Experience
  20. Limited-Time Offer: 3 months for $99 (saving $1,098), available until Friday, May 9th, 2025. Includes bonus access to KHL replays and James Wedmore’s “First 100 Leads” Playbook.
  21. Ideal For: Established entrepreneurs with extensive product lines and large followings.

The Creator Plan is the most comprehensive, offering advanced features for high-growth businesses. The limited-time offer makes it an attractive option for creators wanting to test premium features at a reduced cost.

PlanMonthly CostYearly CostProductsContactsMarketing EmailsWebsitesKey Features
Kickstarter$89~$1,06812507,5001Kajabi AI, Creator Studio, Group Onboarding
Basic$149~$1,430310,000Unlimited13rd Party Integrations, Custom Domain
Growth$199~$1,9101525,000Unlimited124/7 Support, Additional Features
Creator$399~$3,830100100,000Unlimited3Affiliate Programs, Custom Branding, Branded App

Additional Information

  1. No Hidden Fees: Kajabi takes a 0% revenue cut across all plans, ensuring transparency in pricing.
  2. Cancellation: Subscriptions can be canceled at any time directly from the user dashboard.
  3. Payment Processing Fees: Standard processing fees apply for Kajabi Payments, with details available for countries like the United States, United Kingdom, Australia, and Canada.
  4. Integrations: All plans except Kickstarter include 3rd party integrations, enhancing functionality with tools like email marketing platforms.
  5. Support: The Growth and Creator Plans offer 24/7 support, while lower tiers rely on group onboarding calls and Kajabi University, which provides extensive training on platform use and digital entrepreneurship.
  6. Free Trial: Kajabi typically offers a 14-day free trial, but some sources mention a 30-day trial extension through specific links.

Extras and Add-ons

Kajabi’s plans are designed to be comprehensive, but there are a few optional add-ons that may incur additional costs:

  1. Creator Studio: Included in all plans at no extra cost, this tool allows users to repurpose content for various platforms, streamlining content creation.
  2. Website Widgets: A free tier permits one widget per page. Additional features or widgets may require an upgrade, though specific pricing details are not provided on the pricing page.
  3. Branded Mobile App: Included in the Creator Plan as part of the “Branded App experience”, this feature allows customers to access products via a customized mobile app without additional costs.

Choosing the Right Plan

Selecting the appropriate Kajabi plan depends on your business size, goals, and budget:

  1. Kickstarter Plan: Perfect for beginners or solopreneurs with a single product and a small audience. Its low cost makes it accessible, but the 250-contact limit may restrict growth.
  2. Basic Plan: Ideal for small businesses with a few products and a growing contact list. The addition of 3rd party integrations and a custom domain enhances professionalism.
  3. Growth Plan: Suited for scaling businesses with multiple products and larger audiences. The 24/7 support and additional features provide flexibility for expansion.
  4. Creator Plan: Designed for established entrepreneurs with extensive product lines and large followings. Its advanced features, like affiliate programs and custom branding, support high-growth strategies.

The limited-time offer for the Creator Plan (3 months for $99, available until May 9th, 2025) is a compelling opportunity for creators to experience premium features at a fraction of the cost. This deal includes exclusive bonuses, making it an excellent choice for those ready to scale.

Is Kajabi Worth the Cost?

Kajabi’s pricing is often considered higher than competitors like Teachable or Thinkific, with plans ranging from $89 to $399 per month. Some users, particularly beginners and small businesses, find the cost a barrier, especially compared to platforms with lower entry points. Others argue that Kajabi’s all-in-one nature justifies the price, as it eliminates the need for separate tools for hosting, analytics, and email marketing.

The platform’s value lies in its comprehensive features, including unlimited landing pages, marketing emails (on most plans), and tools like Kajabi AI and Creator Studio. The absence of revenue sharing and hidden fees further enhances its appeal. However, potential drawbacks include the lack of a free plan and the requirement to provide credit card details for trials, which some users find restrictive.

For a detailed comparison, Kajabi’s Basic Plan ($149/mo) is pricier than Teachable’s basic plan, which some sources note increased to $119/mo during COVID-19. Yet, Kajabi’s integrated marketing and sales tools provide significant value for creators aiming to streamline operations.

Conclusion

Kajabi offers a range of pricing plans to suit various needs and budgets, from the affordable Kickstarter Plan to the feature-rich Creator Plan. With no revenue sharing or hidden fees, it’s a transparent choice for online course creators and digital entrepreneurs. The current limited-time offer for the Creator Plan (3 months for $99, saving $1,098) provides an excellent opportunity to test premium features affordably, especially with bonuses like KHL replays and James Wedmore’s “First 100 Leads” Playbook.

Whether you’re launching your first course or scaling a 7-figure business, Kajabi’s tools and support can help you succeed. For the latest pricing and details, visit Kajabi’s pricing page.

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