Understanding Hubspot Pricing: A Detailed Guide

May 13 2025

HubSpot, a leading customer platform, provides an extensive suite of tools for marketing, sales, customer service, content management, operations, and commerce, with a pricing structure that varies by hub and tier. This note aims to provide a thorough examination of HubSpot's pricing, ensuring businesses can make informed decisions based on their specific needs. The information is derived from detailed guides and official insights, reflecting the current landscape as of May 13, 2025.

HubSpot Hubs and Pricing Tiers

HubSpot organizes its offerings into six main hubs, each with three pricing tiers: Starter, Professional, and Enterprise. Below is a detailed breakdown of pricing and key features for each, based on recent analyses:

Sales Hub

  1. Starter: Priced at $20/user/month, this tier includes native calling, over 10 custom properties, 2 deal pipelines, and 500 minutes of calling per account. It's ideal for small teams starting with basic sales tools.
  2. Professional: At $100/user/month, it offers advanced features like sales automation, email sequences, custom reporting, and lead scoring, suitable for growing teams needing more robust sales capabilities.
  3. Enterprise: Costs $120/user/month, providing custom objects, SSO, Salesforce sync, 12,000 minutes of calling per user, up to 300 teams, 100 deal pipelines, and 5,000 playbooks, designed for large enterprises with complex needs.

Marketing Hub

  1. Starter: Starts at $20/user/month, removing branding from forms, emails, and landing pages, with basic form automation and ads integration. It supports up to 1,000 contacts initially, with additional costs for more contacts ($50/1,000 contacts).
  2. Professional: Priced at $890/month for 3 core seats, it includes marketing automation, custom reporting, customized landing pages, WhatsApp integration, and AI duplicate merging, with costs increasing by $250/5,000 contacts and $50/seat. It requires a yearly commitment and a $3,000 onboarding fee.
  3. Enterprise: At $3,600/month for 5 core seats, it supports over 50,000 contacts, multiple brand domains, custom event syncing, and a sandbox, with costs rising by $100/10,000 contacts and $75/seat. It requires an upfront yearly commitment and a $7,000 onboarding fee.

Service Hub

  1. Starter: $20/user/month, removing branding, with shared inboxes, mobile inboxes, and 2 ticket pipelines, plus 500 minutes of calling per account, suitable for basic customer support.
  2. Professional: $100/user/month, adding a customer portal, NPS surveys, knowledge base, and custom reports, with a yearly commitment and $1,500 onboarding fee.
  3. Enterprise: $150/user/month, including field-level permissions, hierarchical teams, custom objects/events, and 12,000 minutes of calling per user, with an upfront yearly commitment and $3,500 onboarding fee.

Content (CMS) Hub

  1. Starter: $20/user/month, supporting up to 30 website/landing pages, custom CTAs, and standard traffic analysis, ideal for small content teams.
  2. Professional: $500/month for 3 core seats, offering over 30 pages, custom coding, dynamic content, Google Search Console, and A/B testing, with a yearly commitment and no onboarding fee.
  3. Enterprise: $1,500/month for 5 core seats, including custom web apps, membership sites, and custom objects, with an upfront yearly commitment and no onboarding fee.

Operations Hub

  1. Starter: $50/month, providing custom properties, field mapping, and reporting dashboards, suitable for basic data management.
  2. Professional: $800/month for 1 core seat, adding Webhooks, scheduled workflows, programmable emails, and custom-coded workflows, with a yearly commitment and no onboarding fee.
  3. Enterprise: $2,000/month for 1 core seat, offering advanced data calculations, custom object sync, and extended limits, with an upfront yearly commitment and no onboarding fee.

Commerce Hub

  1. Pricing is fee-based: 0.75% for Stripe, 0.50% for HubSpot Payments, with no seat-based pricing, focusing on payment processing without additional user costs.

Customer Platform Plans

HubSpot also offers bundled plans that combine multiple hubs, providing a cost-effective way to access various tools:

  1. Free Tools: Available at $0 for up to 2 users, no credit card required, including free Marketing, Sales, Service, Content, Operations, and Commerce tools. It supports up to 1,000,000 contacts, unlimited tasks/deals, site tracking, forms, landing pages (20, HubSpot branded), 1-to-1 emails, 1 meeting, 2,000 emails/month (branded), live chat, basic chatbots, 1 shared inbox, and data sync (no custom mapping). Limitations include 2 seats, 10 custom properties, 1 automated email/form, 10 active/1,000 static lists, limited styling, no automation, HubSpot branding, no behavioral triggers, 15 min calling/user/month, no SEO/social features, 1 sales pipeline, and limited support features.
  2. Starter Customer Platform: Starts at $15/mo/seat, including Marketing Hub Starter (1,000 contacts), Sales/Service/Content/Operations/Commerce Hub Starter, with a month-to-month commitment.
  3. Professional Customer Platform: Starts at $1,170/mo for 5 seats (extra $45/mo per additional seat), including Marketing Hub Professional (2,000 contacts), Sales/Service/Content/Operations/Commerce Hub Professional, with a yearly commitment.
  4. Enterprise Customer Platform: Starts at $4,300/mo for 7 seats (extra $75/mo per additional seat), including Marketing Hub Enterprise (10,000 contacts), Sales/Service/Content/Operations/Commerce Hub Enterprise, with an upfront yearly commitment.

Add-ons Pricing

To enhance functionality, HubSpot offers various add-ons. A Dedicated IP costs $300/month, providing a 24/7 monitored IP for Marketing Hub Pro/Ent. Custom SSL is $100/month, offering premium SSL for Marketing/Content Hub Pro/Ent. Transactional Email is $600/month, enabling engagement tracking for Marketing Hub Pro/Ent. Business Units cost $1,000/month, supporting multiple brands for Marketing Hub Ent. Marketing SMS Short Code is $1,500/month for high-volume SMS in the U.S. for Marketing Hub Ent, while Marketing SMS is $75/month for 10DLC and 1,000 SMS/month in the U.S./Canada for Marketing Hub Pro/Ent. Ads Limit Increase is $100/month for 50 ad events/audiences for Marketing Hub Pro/Ent. Reporting Limit Increase costs $200/month for 300 dashboards and 3,000 reports for all Hubs Pro/Ent. API Limit Increase is $500/month for 1M API calls/day, with a maximum of 2 packs, for all editions. Workflows Limit Increase is $200/month for 100 workflows, up to 10,000, for all Hubs Pro/Ent. Lists Limit Increase costs $200/month for 100 active/static lists for all Hubs Pro/Ent. Teams Limit Increase is $200/month for 100 teams for all Hubs Pro/Ent. Users Limit Increase is $200/month for 500 users for all Hubs Pro/Ent. Custom Objects Limit Increase costs $500/month for 10 objects and 1M records, up to 50M, for Ent. E-signature Limit Increase is $60/month for 100 e-signatures for Sales Hub Pro/Ent. Transcription Limit Increase costs $250/month for 400 hours for Sales/Service Hub Ent. Domains Limit Increase is $100/month for 1 root domain for Marketing/Service/Content Hub Ent. Standard Sandbox Limit Increase costs $750/month for 1 sandbox for all Hubs Ent. Calling Minute Limit Increase is $50/month for 1,000 min/month for Sales/Service Hub Pro/Ent. HubSpot Phone Number Limit Increase is $25/month for 5 numbers for Sales/Service Hub Pro/Ent. Video Limit Increase costs $50/month for 10 videos with advanced features for Marketing/Content/Service Hub Pro/Ent. WhatsApp Conversations Limit Increase is $70/month for 1,000 conversations for Marketing/Service Hub Pro/Ent. SMS Limit Increase costs $15/month for 1,000 segments, up to 10M, for Marketing/Service Hub Pro/Ent in the U.S. Calculated Properties Limit Increase is $70/month for 25 properties, up to 500, for Ent. Custom Properties Limit Increase costs $220/month for 500 properties, up to 3,000/object, for all Hubs Pro/Ent. Record Limit Increase is $1,100/month for 1M records, up to 50M, for Ent. CRM Contact Record Limit Increase costs $1,700/month for 1M contacts, up to 50M, for Ent. These add-ons can significantly increase costs, particularly for businesses requiring advanced features or higher limits.

Discounts and Seating System

HubSpot offers several discounts to reduce costs:

  1. Onboarding Waiver: Up to $6,000 waived if using a certified partner, helping offset initial setup costs.
  2. Partner Discount: Negotiable, often beneficial for Professional and Enterprise plans, available through certified partners.
  3. Startup Discount: Up to 90% off for eligible startups associated with HubSpot Startup Partners, ideal for new businesses.

The seating system is crucial for understanding user access:

  1. Core Seat: Provides full edit access, allowing users to modify data, design emails, manage assets, integrations, workflows, and reports.
  2. Sales/Service Seat: Includes Core features plus advanced sales/service tools like automated sequences, calls, and playbooks.
  3. View-Only Seat: Allows users to review reports, dashboards, KPIs, and campaign performance without editing capabilities.
  4. Partner Seat: Free for partners, offering full access without additional cost to clients.

Pricing Models and Free CRM Features

HubSpot employs multiple pricing models:

  1. Features Based Pricing: Plans are differentiated by the features included, with higher tiers offering more advanced capabilities.
  2. Contacts Based Pricing: Particularly for Marketing Hub, pricing scales with the number of marketing contacts, which can become expensive as contact lists grow.
  3. Users Based Pricing: Sales and Service Hubs, and all Hubs under the new seat-based model, are priced per user, with minimum seats required for Professional and Enterprise tiers.

The free CRM, part of the Free Tools plan, includes:

  1. Contact management, deal pipeline, activities, website tracking, custom properties, live chat, bots, and marketplace integrations, supporting up to 1,000,000 contacts without core marketing features like email marketing or ads audience.

Pro Tips and Considerations

To optimize costs, consider the following:

  1. Overlapping features in Sales and Service Hubs should be evaluated to avoid redundant expenses.
  2. Businesses can have up to 1 million contacts for free if not utilizing email marketing or ads audience, potentially saving significant costs.
  3. Focus on business needs rather than all available features to maximize ROI, ensuring the chosen plan aligns with current and future goals.

Conclusion

HubSpot's pricing is complex, with multiple hubs, tiers, and add-ons affecting total costs. The free plan is robust for small teams, while bundled and higher-tier plans offer scalability for growing businesses. Discounts and careful planning can mitigate expenses, but businesses should consult with HubSpot Sales Representatives or certified partners, such as booking a consultation at 3andfour Consultation, to ensure the best fit.

This detailed guide, based on insights from 3andfour HubSpot Pricing and Encharge HubSpot Pricing, provides a comprehensive overview as of May 13, 2025, ensuring businesses can navigate HubSpot's pricing effectively.



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