May 13 2025
HubSpot is a leading customer relationship management (CRM) platform designed to help businesses streamline their marketing, sales, and customer service efforts. Whether you're a small business owner, a marketer, or part of a large enterprise, getting started with HubSpot is simple but requires creating an account and logging in. This comprehensive guide covers everything you need to know about signing up and logging in to HubSpot, including step-by-step instructions, security features, troubleshooting tips, and best practices to ensure a smooth experience.
HubSpot is an all-in-one, AI-powered platform that connects marketing, sales, and customer service teams to help businesses grow. Its key features include marketing tools to automate campaigns, manage content, and generate leads; sales tools to build pipelines, track deals, and close sales efficiently; customer service tools to provide support through ticketing systems and feedback management; and a CRM to centralize customer data for a unified view of interactions across teams. HubSpot offers both free and premium plans, making it accessible for businesses of all sizes. To begin using HubSpot, you need to create an account and log in. This guide will walk you through the process in detail.
Hub Table provides multiple ways to create an account, allowing flexibility based on your preferences or existing accounts with other services.
This is the standard method for signing up and is ideal for users who prefer a traditional approach. Visit the HubSpot website at www.hubspot.com and click on "Get Started" or "Sign Up." Enter your first name, last name, and work email address in the sign-up form. Create a secure password that meets HubSpot’s requirements, such as at least 8 characters, including uppercase, lowercase, and numbers. Submit the form, and HubSpot will send a verification email to the provided email address. Check your inbox, and spam or junk folder if necessary, for the confirmation email from HubSpot. Click the verification link to activate your account. Once verified, you’ll be automatically logged in to your new HubSpot account, ready to explore its features.
For users who want a quicker sign-up process, HubSpot supports signing up with Google or Apple ID. On the HubSpot sign-up page, locate the options for "Sign up with Google" or "Sign up with Apple." Click your preferred option, and you’ll be redirected to the respective login page for Google or Apple. Log in with your Google or Apple credentials. If prompted, provide additional details such as your name to complete the account setup. After completion, you’ll be redirected to HubSpot and automatically logged in to your new account.
Once your account is created, logging in is straightforward. HubSpot supports multiple login methods to accommodate different user needs, including web and mobile access.
The web interface is the primary way to access HubSpot’s full range of features. Navigate to the HubSpot login page at app.hubspot.com. Choose your login method: enter your registered email address and password, click "Sign in with Google" and follow the prompts to log in with your Google account, click "Sign in with Microsoft" and log in with your Microsoft account credentials, or, for Enterprise accounts with single sign-on enabled, enter your email address, and you’ll be redirected to your organization’s identity provider login page, such as Okta or Microsoft Azure. Click "Log In" to access your HubSpot dashboard.
HubSpot’s mobile app allows you to manage your account on the go, available for both iOS and Android devices. Download the HubSpot app from the App Store for iOS or Google Play for Android. Open the app on your device. Select your preferred login method: email and password, Google, Microsoft, or single sign-on if enabled for your account. Enter your credentials and follow the prompts to log in.
HubSpot offers robust security features to protect your account and data, ensuring safe access for you and your team.
Two-factor authentication adds an additional layer of security by requiring a second form of verification during login, such as a code from a mobile app or text message. To set up 2FA, log in to your HubSpot account, click the settings icon in the top navigation bar to access Settings, and navigate to General, then Security. Click "Set up two-factor authentication." Choose your preferred 2FA method: a security app like Google Authenticator to generate codes, text message to receive codes via SMS, or the HubSpot mobile app for authentication. Follow the on-screen instructions to complete the setup process. Save the backup codes provided by HubSpot in a secure location, as these codes allow you to log in if you lose access to your 2FA device.
Single sign-on enables users to log in to HubSpot using their organization’s identity provider, streamlining access and enhancing security. This feature is available only for Enterprise accounts. To set up SSO, log in to your HubSpot account, go to Settings, then Security, Settings & Activity, and Login. Click "Set up Single Sign-on." Select your SSO provider, such as Okta, Microsoft Azure, or OneLogin, and provide the required SAML 2.0 settings, such as Audience URI and Sign-on URL, or upload an XML file (Federation Metadata) for easier configuration. Click "Verify" to confirm the setup is correct. If SSO is enabled, users will be signed out after 24 hours of inactivity and must log in again.
Occasionally, you may encounter issues when trying to log in to HubSpot. Below are common problems and their solutions to help you regain access quickly. If you enter incorrect email or password, verify that you’re using the correct email address and password. If you’ve forgotten your password, click "Forgot Password" on the login page at app.hubspot.com and follow the instructions to reset it. Ensure hubspot.com is added to your email allowlist to receive the password reset email. If you see a "You have no accounts" message, your account may have been deactivated due to inactivity or administrative action; contact HubSpot support through help.hubspot.com for assistance in recovering your account. For browser issues, ensure you’re using a supported browser, such as Chrome, Firefox, or Safari, by checking HubSpot’s list of supported browsers at knowledge.hubspot.com. Clear your browser’s cache and cookies to resolve potential conflicts, with instructions at knowledge.hubspot.com. In Chrome, enable third-party cookies by going to Privacy and security, then Cookies and other site data, and select Allow all cookies. If you’re experiencing connectivity issues, try logging in from a different network, such as switching from Wi-Fi to mobile data, and check HubSpot’s status page at status.hubspot.com to confirm there are no platform-wide outages. If HubSpot doesn’t recognize your browser or device, you may be prompted to enter a verification code sent to your email; check your inbox and spam folder for the code, and enter it when prompted. For accounts with SSO enabled, you’ll be signed out after 24 hours of inactivity; log in again using your SSO credentials.
To optimize your HubSpot experience and maintain account security, consider the following tips. If you use HubSpot frequently, select the "Remember Me" checkbox during login to stay logged in across sessions, which is particularly useful for extensions like the HubSpot Sales Outlook add-in. When using HubSpot on shared or public devices, always log out to protect your account by clicking your account name in the top navigation bar and selecting "Sign out." To log out of all sessions, for example, if you suspect unauthorized access, go to Settings, then General, and Security, and select Log Out of All Sessions. Regularly review your account activity history in Settings, General, and Security to monitor for suspicious activity, update your password periodically or if you suspect unauthorized access, and enable 2FA for all accounts while considering SSO for Enterprise accounts to enhance security. For additional guidance, visit the HubSpot Knowledge Base at knowledge.hubspot.com or check out video tutorials at academy.hubspot.com. Engage with the HubSpot Community to connect with other users, share tips, and troubleshoot issues.
Signing up and logging in to HubSpot is a straightforward process, but understanding the available methods, security features, and troubleshooting steps can significantly enhance your experience. Whether you’re creating a new account with an email, Google, or Apple ID, logging in via web or mobile, or securing your account with 2FA or SSO, this guide provides all the information you need to get started confidently. By following best practices and leveraging HubSpot’s resources, you can ensure a secure and seamless experience as you explore the platform’s powerful CRM capabilities. For further assistance, refer to HubSpot’s official documentation or contact their support team through help.hubspot.com.